SENIOR DIRECTOR/SHEEP GENETICS CONSULTANT

Sally is passionate about rural communities, agriculture and more specifically the Australian sheep and wool industry. Sally loves working with the diversity of people and situations in the sheep industry and bringing science and data to clients finger tips.

Sally grew up on a grazing property on the Monaro NSW. Studied Agriculture Science at University of Western Sydney Hawkesbury and Post Graduate studies at University of New England and Sydney University focusing on Animal Breeding Management.

Sally’s career spans over 30 years, 20 years with NSW DPI and since 2011 Sally set up Sally Martin Consulting (now SheepMetriX) that services a current client base ranging across NSW, VIC, WA and more recently the Falkland Islands, Patagonia Argentina and Spain.

Awards include – 2011 Runner-up NSW RIRDC Rural Women’s Award; 2013 100 Women of Influence; 2017 Inaugural Australian Wool Industry Award; 2018 National Farmers Inaugural Ag Diversity Leadership Program.

Committee positions – Invited member of the NSW eID Sheep & Goat Traceability Reference Group; Sheep Genetics Advisory Committee member; Peter Westblade Scholarship Treasurer; past MerinoLink CEO and Director.

SENIOR SHEEP GENETICS CONSULTANT

Gordon is a former NSW DPIRD senior research scientist studying sheep and goats. Based in Cowra NSW, Gordon brings a wealth of knowledge, having earned a Bachelor of Applied Science (Agriculture) (Hons1) from CSU and a PHD in Rural Science from UNE. His research experience canvassed fields of reproduction, nutrition, meat science, genetics, management, technologies.

Gordon had previously worked in the Cowra Ag Research and Advisory Station, where his extensive research made him very well known in the Sheep industry. Gordon is a valued addition to the SheepMetriX team and will contribute greatly to the current and future projects coordinated by SheepMetriX. Gordon will also bring expertise in data analysis, his depth of knowledge and network to research agencies to the team, which will create opportunities for our clients to get more out of their data.

SHEEP & WOOL CONSULTANT

Bridget grew up on, and has been heavily involved in, her family’s farm, situated near Murringo, a few kilometers East of Young, NSW.

She completed a Bachelor of Animal Science at Charles Sturt University in Wagga Wagga in 2021, gaining important industry knowledge.

Bridget is passionate about animal health and welfare, agribusiness, information extension and production efficiency.

Since joining the SheepMetrix Team in early 2022, Bridget has enjoyed participating in data collection and analysis, engaging in industry events, and working with like-minded people in the sheep industry. She is now coordinating the South West Slopes Sire Evaluation running from 2025 - 2027 and looks forward to the challenge.

SHEEP & WOOL CONSULTANT

Phoebe grew up on her family’s Merino stud, Avenel, in Wanganella, NSW, where she developed a strong foundation for sheep breeding and wool production. In 2025, she completed a Bachelor of Agriculture and Bachelor of Business at the University of New England.

Phoebe is actively involved in the operation and ongoing development of the Avenel Merino Stud, bringing practical experience in flock data collection, including fleece weighing, DNA sampling, and visual assessment. As a certified wool classer, Phoebe is passionate about breeding Merino sheep with a strong focus on producing high-quality wool.

Phoebe is eager to broaden her skills and knowledge within all sheep breeds in the industry, and she is excited about working with like-minded people to achieve a common goal.